An agent can organize evidence and surface competing explanations. It needs metric definitions, campaign roles, a commercial calendar, known gaps, and a human owner for the decision.
Key moments
- 0:00 The scenario: sales, CAC, or ROAS changed and you want an AI agent to find out why.
- 0:15 Start a context document: how each metric is calculated and which source or pixel it comes from.
- 1:10 Tell the AI each campaign’s role and give it the promotional calendar.
- 1:36 Add outside factors, such as Google Trends for your brand, competitors, and category.
- 2:05 Ask it to check every breakdown, such as device, audience, and placement.
Read the related guide: What an AI Agent Needs Before It Can Answer a Marketing Question