Attributed revenue by first-touch channelLast 8 weeks
Paid socialPaid searchEmail
Synthetic first-touch revenue series. Paid social grew 64% across the eight-week window.
Brinker Analytics · design studies
Superstore, viewed four ways.
Fictional retail data, designed to make the next marketing decision legible. Switch views and ad frames; every number is synthetic.
Ad frame
BRINKER / STORE01 Jan — 30 Jun 2026 ▾Attribution / portfolio read
Revenue is growing. Credit is concentrating.
Decision signalProtect branded search
It closes 31% of paid-social paths.
Attributed revenue$286.4k↑ 14.8% vs. prior period
Blended MER2.72x↑ 0.21 vs. target
New customer share42%↓ 3.4pp vs. prior period
Channel contributionModelled credit
Paid social$48.2k spend1,284 orders2.66x ROASup 12%
Search$35.6k spend971 orders2.41x ROASup 4%
Email$8.1k spend614 orders4.18x ROASup 19%
Affiliates$12.4k spend243 orders1.87x ROASdown 6%
Synthetic Superstore data · illustration onlyChannel overlap & order-level credit
01
Built for the cut.
The important data stays in the center 80% of each frame, so device crops have room to breathe.
02
One decision per view.
Each composition makes a different question visible instead of trying to show every available metric.
03
Ready to capture.
Use the frame control for 1200 × 628, 1200 × 1200, or 960 × 1200 campaign assets.