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A Practical Explanation A short practical explanation of portfolio measurement, overlapping platform claims, model uncertainty, and the role of testing. https://www.youtube-nocookie.com/embed/RmHH1FKbeNI?rel=0 https://brinkeranalytics.com/videos/marketing-measurement-stack 2026-09-19 monthly 0.7 https://i.ytimg.com/vi/xE0Tao_j3JQ/maxresdefault.jpg The Marketing Measurement Stack: Attribution, Testing and MMM When platforms claim more sales than the business recorded, the next question is what each method can actually tell you. https://www.youtube-nocookie.com/embed/xE0Tao_j3JQ?rel=0 https://brinkeranalytics.com/watch/last-click-attribution-and-mta2026-10-08monthly0.7https://i.ytimg.com/vi/R8GVTsr6pFY/maxresdefault.jpgLast-Click Attribution Misses the Customer Journey. Here’s What MTA Can Show.What multi-touch attribution can show about observed journeys and what its data limits cannot solve.https://www.youtube-nocookie.com/embed/R8GVTsr6pFY?rel=0 https://brinkeranalytics.com/watch/brand-owned-marketing-data-foundation2026-10-08monthly0.7https://i.ytimg.com/vi/MatCQ2Rs1aw/maxresdefault.jpgBuild a Brand-Owned Marketing Data Foundation Before You Buy Another DashboardHow DTC teams can build a client-owned marketing data foundation.https://www.youtube-nocookie.com/embed/MatCQ2Rs1aw?rel=0 https://brinkeranalytics.com/watch/own-your-ad-data-ask-questions-with-ai2026-10-11monthly0.7https://i.ytimg.com/vi/BFYcjnxGQEQ/maxresdefault.jpgOwn Your Ad Data: Ask Questions of It With AIHow to pull your ad data into an environment you own and ask it questions with AI.https://www.youtube-nocookie.com/embed/BFYcjnxGQEQ?rel=0 https://brinkeranalytics.com/watch/top-of-funnel-creative-vs-demand-capture2026-10-08monthly0.7https://i.ytimg.com/vi/-WiVyNCiQxA/maxresdefault.jpgTop-of-Funnel Creative vs. Demand Capture: Why Click Attribution Can MisleadWhy click credit can favor demand capture over new-demand creation.https://www.youtube-nocookie.com/embed/-WiVyNCiQxA?rel=0 https://brinkeranalytics.com/watch/does-youtube-advertising-create-demand2026-10-08monthly0.7https://i.ytimg.com/vi/s44swAhtLT8/maxresdefault.jpgDoes YouTube Advertising Create Demand? How to Measure Incremental Sales.A practical framework for measuring YouTube’s incremental sales effect.https://www.youtube-nocookie.com/embed/s44swAhtLT8?rel=0 https://brinkeranalytics.com/watch/geo-incrementality-testing2026-10-08monthly0.7https://i.ytimg.com/vi/ZkESZSS6qGs/maxresdefault.jpgGeo Incrementality Testing: Can This Channel Prove It Created Sales?An introduction to credible geo test design and decision rules.https://www.youtube-nocookie.com/embed/ZkESZSS6qGs?rel=0 https://brinkeranalytics.com/watch/marketing-mix-modeling-allocation2026-10-11monthly0.7https://i.ytimg.com/vi/sCmKSqCt-b4/maxresdefault.jpgMarketing Mix Modeling (MMM): How to Make Better Portfolio Allocation DecisionsHow MMM can support portfolio allocation while keeping uncertainty visible.https://www.youtube-nocookie.com/embed/sCmKSqCt-b4?rel=0 https://brinkeranalytics.com/watch/do-you-need-an-mmm2026-09-29monthly0.7https://i.ytimg.com/vi/ZVcVctvyk58/maxresdefault.jpgDo You Need an MMM? How to Decide Whether to Increase Facebook or GoogleA practical decision tree for deciding whether an MMM, a lift test, or stronger data foundations are the useful next move.https://www.youtube-nocookie.com/embed/ZVcVctvyk58?rel=0 https://brinkeranalytics.com/watch/matched-market-vs-synthetic-control2026-10-08monthly0.7https://i.ytimg.com/vi/cylqJJLfl1E/maxresdefault.jpgVideo: Matched Market vs. Synthetic Control in Geo TestsA 5-minute video on how matched markets and synthetic controls build a geo test's comparison, and how MAPE and correlation pick between them.https://www.youtube-nocookie.com/embed/cylqJJLfl1E?rel=0 https://brinkeranalytics.com/watch/why-mta-and-mmm-disagree-video2026-10-08monthly0.7https://i.ytimg.com/vi/07DV6pFPSVA/maxresdefault.jpgWhy Multi-Touch Attribution and MMM DisagreeWhy MTA and MMM can disagree without either being broken, and how to turn the gap into a better next measurement decision.https://www.youtube-nocookie.com/embed/07DV6pFPSVA?rel=0 https://brinkeranalytics.com/watch/how-to-ask-ai-to-diagnose-marketing-changes2026-10-08monthly0.7https://i.ytimg.com/vi/2h2_s1wQka0/maxresdefault.jpgHow to Ask AI to Diagnose a Marketing ChangeThe records, campaign context, and review boundary an AI workflow needs before it investigates a change in sales, CAC, or ROAS.https://www.youtube-nocookie.com/embed/2h2_s1wQka0?rel=0