.incrementality-page{color:#102b40;background:#f4f5f2}.incrementality-page h1,.incrementality-page h2,.incrementality-page h3{letter-spacing:-.04em;font-family:Georgia,Times New Roman,serif;font-weight:400}.incrementality-hero{color:#eff5f3;background:#071828;padding:clamp(34px,6vw,78px) clamp(24px,10vw,160px) clamp(56px,9vw,120px);position:relative;overflow:hidden}.incrementality-hero:after{content:"";border:1px solid #6bf1ef40;border-radius:50%;width:min(42vw,620px);height:min(42vw,620px);position:absolute;bottom:-22vw;right:-12vw;box-shadow:0 0 0 70px #6bf1ef06,0 0 0 140px #6bf1ef05}.incrementality-kicker{z-index:1;color:#91abb2;letter-spacing:.16em;text-transform:uppercase;border-bottom:1px solid #e1f5f62e;margin:0;padding-bottom:40px;font-size:11px;position:relative}.incrementality-hero-grid{z-index:1;grid-template-columns:1.25fr .75fr;gap:clamp(40px,10vw,150px);padding:clamp(56px,9vw,112px) 0 65px;display:grid;position:relative}.incrementality-hero h1{max-width:810px;margin:0;font-size:clamp(54px,6.4vw,96px);line-height:.91}.incrementality-hero-side{align-self:end}.incrementality-hero-side p{color:#bfd0d3;max-width:440px;margin:0 0 32px;font-size:19px;line-height:1.6}.incrementality-button{white-space:normal;text-align:left}.incrementality-proof{z-index:1;color:#9ab2b8;letter-spacing:.09em;text-transform:uppercase;border-top:1px solid #e1f5f633;grid-template-columns:repeat(3,1fr);gap:20px;padding-top:20px;font-size:12px;display:grid;position:relative}.incrementality-section{padding:clamp(76px,10vw,142px) clamp(24px,10vw,160px)}.incrementality-section h2{margin:0;font-size:clamp(42px,5.1vw,76px);line-height:.98}.test-questions,.engagement-section{grid-template-columns:.48fr 1.52fr;gap:clamp(40px,10vw,150px);display:grid}.incrementality-aside .eyebrow{margin-top:9px}.incrementality-copy{max-width:900px;margin-top:38px}.incrementality-copy p{color:#405965;font-size:18px;line-height:1.62}.two-column-copy{grid-template-columns:1fr 1fr;gap:42px;display:grid}.question-grid{background:#b8c9c8;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:50px;display:grid}.question-grid>div{background:#e9efed;min-height:230px;padding:25px}.question-grid span,.comparison-flow span,.engagement-list>li>span{color:#347a89;font-size:12px;font-weight:700}.question-grid h3{margin:49px 0 10px;font-size:29px}.question-grid p{color:#46606a;margin:0;font-size:15px;line-height:1.55}.fit-band{background:#acc1c2;grid-template-columns:1fr 1fr;gap:1px;padding:1px;display:grid}.fit-panel{background:#e8f0ed;padding:clamp(44px,6vw,86px) clamp(24px,7vw,110px)}.fit-panel-muted{background:#d4e0df}.fit-panel h2{margin:0 0 30px;font-size:clamp(36px,4vw,58px);line-height:1}.fit-panel ul{color:#294957;margin:0 0 25px;padding-left:19px}.fit-panel li,.fit-panel>p{margin-bottom:10px;font-size:16px;line-height:1.6}.comparison-section{color:#edf4f2;background:#102b40}.comparison-heading{max-width:890px}.comparison-heading h2{margin:0 0 24px}.comparison-heading>p:last-child{color:#bdd0d2;max-width:600px;font-size:18px;line-height:1.6}.comparison-flow{border:1px solid #e1f5f633;grid-template-columns:repeat(4,1fr);gap:0;margin-top:64px;display:grid}.comparison-flow>div{border-right:1px solid #e1f5f633;min-height:245px;padding:27px 24px;position:relative}.comparison-flow>div:last-child{border-right:0}.comparison-flow>div:not(:last-child):after{content:"→";color:#6bf1ef;background:#102b40;padding:0 3px;font-size:18px;position:absolute;top:26px;right:-10px}.comparison-flow h3{margin:58px 0 11px;font-size:28px}.comparison-flow p{color:#bdd0d2;margin:0;font-size:15px;line-height:1.55}.design-cards{background:#698087;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:1px;display:grid}.design-cards article{background:#162f42;min-height:260px;padding:31px}.design-cards h3{margin:54px 0 12px;font-size:29px}.design-cards article>p:last-child{color:#c0d1d2;margin:0;font-size:16px;line-height:1.55}.engagement-section{background:#f4f5f2}.engagement-list{border-top:1px solid #b7c6c5;margin:0;padding:0;list-style:none}.engagement-list li{border-bottom:1px solid #b7c6c5;grid-template-columns:70px 1fr;gap:20px;padding:28px 0;display:grid}.engagement-list h3{margin:0 0 9px;font-size:31px}.engagement-list p{color:#405965;max-width:710px;margin:0;font-size:17px;line-height:1.55}.operating-section{background:#dfe8e8}.operating-section>div:first-child{grid-template-columns:.48fr 1.52fr;gap:clamp(40px,10vw,150px);display:grid}.operating-grid{background:#a9bfc0;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:54px;display:grid}.operating-grid article{background:#edf2ef;min-height:275px;padding:31px}.operating-grid span{color:#347a89;letter-spacing:.14em;text-transform:uppercase;font-size:11px;font-weight:700}.operating-grid h3{margin:63px 0 12px;font-size:30px;line-height:1}.operating-grid p,.operating-note{color:#405965;margin:0;font-size:16px;line-height:1.55}.operating-note{max-width:720px;margin-top:28px}.expectation-section{grid-template-columns:.85fr 1.15fr;gap:clamp(40px,10vw,150px);display:grid}.expectation-intro>p:last-child{color:#405965;max-width:500px;margin:26px 0 0;font-size:17px;line-height:1.55}.expectation-list{border-top:1px solid #aec1c3}.expectation-list div{border-bottom:1px solid #aec1c3;grid-template-columns:.8fr 1.2fr;gap:24px;padding:24px 0;display:grid}.expectation-list strong{font-family:Georgia,serif;font-size:27px;font-weight:400}.expectation-list span{color:#405965;font-size:16px;line-height:1.55}.faq-section{background:#d7e2e1}.incrementality-faq{border-top:1px solid #a3bbbc;margin-top:44px}.incrementality-faq article{border-bottom:1px solid #a3bbbc;grid-template-columns:.8fr 1.2fr;gap:50px;padding:30px 0;display:grid}.incrementality-faq h2{font-size:30px;line-height:1.05}.incrementality-faq p{color:#405965;margin:0;font-size:16px;line-height:1.6}.incrementality-close{color:#edf4f2;text-align:center;background:#071828;padding:clamp(78px,11vw,150px) 24px}.incrementality-close h2{letter-spacing:-.04em;max-width:900px;margin:0 auto 25px;font-family:Georgia,serif;font-size:clamp(46px,5.4vw,80px);font-weight:400;line-height:.95}.incrementality-close>p:not(.eyebrow){color:#bdd0d2;max-width:680px;margin:0 auto 34px;font-size:18px;line-height:1.55}.incrementality-related{color:#9ab2b8;background:#071828;flex-wrap:wrap;justify-content:center;gap:24px;margin:0;padding:0 24px 40px;font-size:13px;display:flex}.incrementality-related a:hover{color:#6bf1ef}@media (max-width:760px){.incrementality-hero-grid,.test-questions,.engagement-section,.operating-section>div:first-child,.expectation-section,.incrementality-proof,.question-grid,.comparison-flow,.design-cards,.operating-grid,.fit-band,.two-column-copy,.incrementality-faq article,.expectation-list div{grid-template-columns:1fr}.incrementality-hero-grid{padding-bottom:50px}.incrementality-proof{gap:11px}.question-grid>div{min-height:0}.comparison-flow>div{border-bottom:1px solid #e1f5f633;border-right:0;min-height:0}.comparison-flow>div:last-child{border-bottom:0}.comparison-flow>div:after{display:none}.fit-panel{padding:52px 24px}.operating-grid article{min-height:0}.incrementality-faq article{gap:14px}.incrementality-faq h2{font-size:28px}}